Interaction Designer and Senior Interaction Designer · Intuit
2009–2011
SEO Products.
Helping small businesses get found online
User problem and why it mattered
How might we give small businesses practical tools for search visibility and online listings, so potential customers can find them?
Impact
- Intuit WebListings and Traffic Booster together were used by 15.5% of paying customers, generating $495 in monthly recurring revenue as of Q4 2012.
- Delivered launched product experiences for Intuit WebListings and Traffic Booster, and a coded research prototype for Search Optimizer.
My contribution
- Product/UX design: customer and agent workflows
- A/B testing and experimentation: in-market and price testing
- UX research: usability testing
- Prototyping: hand-coded HTML, CSS, and JavaScript research prototype
- Product strategy: launch and migration planning
- Cross-functional collaboration: product delivery
Timing
- Intuit WebListings launch
- September 2009
- Traffic Booster launch
- April 2011
- Patent issued
- January 29, 2013
Traffic Booster
I led end-to-end design for the in-market testing and launch of Traffic Booster, an on-site SEO product. The experience brought setup, management, and product usage into the website-building tool.
I used whiteboard planning and a setup flowchart to map the decisions customers would encounter. The work connected those setup paths to the SEO footer on the published website; the performance presentation below documents the product’s in-market results.
Traffic Booster setup options
I designed the setup choices within the website-building environment. When customers logged into the web application, this screen prompted them to identify their business and begin setting up Traffic Booster.
Access points and product usage
I designed access points and displays of product usage within the website editor, making Traffic Booster part of the experience customers already used to manage their sites.
Managing the footer
I designed the dialog for managing the appearance of the footer added by Traffic Booster. This was another part of bringing the SEO product into the website-building workflow.
I was also recognized as a co-inventor of US Patent 8,364,662, issued January 29, 2013, for improving a website’s search engine ranking.
Search Optimizer
I worked with a product manager to develop the Search Optimizer concept, then built an interactive research prototype in HTML, CSS, and JavaScript. Coding the overlay and pop-up approaches let us put both versions in front of users and explore how each offered guidance within the website editor.
Intuit WebListings
For Intuit WebListings, I designed and project-managed the launch and migration of an online listings product. My work covered customer- and agent-facing workflows, screens, and specifications.
I coordinated requirements across teams, managed cross-functional work through delivery, designed price-point tests, and helped triage customer issues.
Outcome
This work took Intuit WebListings and Traffic Booster through launch and brought Search Optimizer to a coded research prototype. By Q4 2012, WebListings and Traffic Booster together were used by 15.5% of paying customers and generated $495 in monthly recurring revenue. Across the three products, I connected customer-facing design with the workflows, testing, and cross-functional work needed to move each idea forward.