Rina Chang

Work History


  • Senior User Experience Designer
    August 2013 - Present

    • Ariba, an SAP company

      • Senior Interaction Designer
        December 2012 - August 2013

        • Homestead

          (Acquired by Endurance International Group in 2012)
          • Senior Interaction Designer
            September 2012 - December 2012

          Intuit, Inc.

          • Senior Interaction Designer
            August 2010 - September 2012
          • Innovation Catalyst
            February 2011 - September 2012
          • Interaction Designer
            December 2007 - August 2010

          Homestead Technologies, Inc.

          (Acquired by Intuit in 2007)
          • User Interface Designer
            August 2007 - December 2007

          Design Visionaries, Inc.

          • Mechanical Engineering Intern
            July 2006 - September 2006


    Change Leadership

  • Achieving shared vision, coaching design thinking, facilitating tools & multidisciplinary teams to desired outcomes

  • Communication

  • Translates customer needs into product requirements into engineering-speak

  • User Experience Design (SaaS)

  • Wireframes, user workflows, high- and low-fidelity mockups, functional & visual specifications, some visual design, competitor analysis, UI patterns, product principles, design thinking tools

  • User Research

  • Contextual inquiry, user testing (design, screeners, moderation, & analysis)

  • Front-End Development

  • A prototyper's knowledge of jQuery, CSS3, and HTML5

  • Visual Design

  • High-fidelity mockups, iconography, icon fonts

  • Software

  • Adobe Creative Suite; Keynote; Glyphs; Sketch; OmniGraffle; Axure; Microsoft Visio, Office Suite


  • Co-designed and facilitated a highly-praised “learning via experimentation” experience for ~30 global CEOs at the 2012 Global Growth Company CEO Workshop (part of the World Economic Forum), working with Scott Cook (Intuit founder) and Tim Brown (CEO of IDEO).

  • Coached, presented, and taught design thinking principles and tools to ~140 participants of Intuit Fast Path I & II High Potential LEC (Leader & Expert Contributor level) leadership training programs.

  • Led a ~50-person team to embrace “decision by experiment” by gathering support, coaching strategies, and modeling rapid testing behavior. Accelerated experimental-backed decisions from 0 to ~20 over 3 months, leveraging learnings to inform the business.

  • Tested new approaches to first time use for core Websites product. Improvements to marketing page resulted in increase of $2.30 in MSP and $363 in MRR.

  • Led holistic UX design for 2 SEO products, which are being used by 15.5% of paying customers and drive $495 MRR combined. Patents pending for one of these products & related product idea.