Rina Chang

Portfolio

  • All Projects & Skills

    Use the links to filter down to pertinent projects and/or skills.
  • Intuit Spark

    Product vision: get new customers online for our small business owners.
    Skills applied:
    • Facilitation: collaborating, getting teams to shared vision
    • Experimental design & analysis
    • Design iteration & exploration
    • Business: roadmap creation, presentation to leadership
    • Wireframing
  • Websites First Time Use

    Goal: double our signup-to-conversion rate by improving ease of first time use experience.
    Skills applied:
    • Design iteration & exploration
    • User research
    • Prototyping
    • Visual design
    • Wireframing
    • In-market testing & analysis
  • Intuit Innovation Catalyst

    As part of the Intuit Innovation Catalyst program, led, coached, and facilitated at many internal & external events, including:
    • World Economic Forum (with Scott Cook & Tim Brown), with ~30 CEO participants
    • Fast Path I & II (internal leadership training courses), totaling 100+ participants over 4 sessions
    • New Innovation Catalyst training
    • A variety of other everday opportunities
    Skills applied:
    • Design iteration & exploration
    • User research
    • Prototyping
    • Visual design
    • Wireframing
    • In-market testing & analysis
  • SEO Products

    Traffic Booster: led end-to-end design for in-market testing and launch of new SEO product (patent pending).

    Search Optimizer: prototyped and tested concept for new product (patent pending).

    WebListings: designed & project managed launch and migration of new online listings product.
    Skills applied:
    • Design iteration, principle creation, & exploration
    • User research
    • Prototyping
    • Visual design
    • Wireframing
    • Flows
    • In-market testing & analysis
    • Leadership: roadmap creation, presentation to leadership & teams
  • Facilitating Design Thinking

    I'm actively involved in facilitating design thinking methods among my team and at other opportunities.
  • Flows & Sketches

    Examples of visual thinking, as applied (primarily) to thinking through flows and sketching out options.
  • Ideating

    Design exploration of different options, in different fidelities.
  • Ideating

    This is a broad category, but these are examples of deliverables I've presented to leadership and/or the wider team, initiatives I've led, and influential recommendations that I've made.
  • Prototyping

    Clickable, interactive prototypes I've created for use primarily in user research. There are two specific projects that can be walked through:
  • User Research, Testing, & Experimentation

    All kinds of collateral used in user research, including in-market and in-lab testing as well as A/B tests and light experimentation. Also includes pre-work and presentation pieces.
  • Visual Design & High-Fidelity Mockups

    I created many (portions) of these, while operating within given styles and guidelines.
  • Wireframing