User Research Study
Intuit Website First Time Use (FTU)
Through Commercial Innovation sessions, we learned that there were considerations that the current marketing site and signup flow were not addressing, thus turning off prospective customers.
I moderated and created the plan, screeners, and prototypes for 2 usability sessions to run users through potential new signup flows. The first study, linked below, follows the top branch of this plan:
The three flows tested were:
A: Marketing site 1 + "Gallery is enough to convince me to buy"
As shown in the diagram above, this flow would allow the user to sign up from the marketing site (LO), create an account, reach a hub "Logged In" site, then proceed to choose a template from the Gallery, and THEN choose a package and enter billing information before reaching the website building tool.
Click through flow A (you'll return to this page at the end)
B: Marketing site 2 + "I need to see the tool before I buy"
This follows the flow of option A, except that the user doesn't see the package and billing information pages until after the website building tool.
Click through flow B (you'll return to this page at the end)
C: Same as A, without free trial option
This version was essentially the same as option A, except in the package and billing information overlays, there was no option for a free trial. (Since it's redundant, I didn't include a link to walk through this flow.)